Matt Warner, Matt Stevens and Matthew Kristofski are the three magnificent Matts of ParrotDog.
No one knows why it was called a ParrotDog; but a ParrotDog has always been what it is. Beginning at the beginning; there were two characters named Matt who were just really into nice beer. They got to homebrewing out of the basement of their dingy Aro Valley flat and it was surprising – they could produce a fairly drinkable beverage.
On a student budget, and after joining forces to share costs, they started developing what would become the first commercial ParrotDog beer recipe – an India Pale Ale.
Adding another man named Matt to the mix, a contract brew went down in Taranaki and long story short; the report was not good, too bitter – they were told to dump it.
Legend to the contrary, BitterBitch turned out to be a hit. And there you have it. Stick to your guns. Make what you love.
PIVOT were called into action by Frankie Magazine to photograph the Matts. Utilising an empty industrial space with liberal helpings of natural light we shot these casual lads, well, casually. We don't think they'd know how to do it any other way.